The holiday season is a peak time for reward redemption. It’s when people want to purchase thoughtful gifts for loved ones without breaking the bank. The release of the Apple Gift Card was the perfect opportunity for Capital One to market redeeming rewards for a desired brand.
The campaign required mastery of two brand voices. Capital One and Apple had their own brand voices and guideline, which I was able to seamlessly merge. Our Cupertino partners approved the copy without comments.
