SQUARE | CARD SURCHARGING
Card surcharging was considered a table-stakes feature for the Australian market. In preparation of the go-to-market launch, we knew we had to educate business owners and show them key benefits our beta sellers loved.
I led copywriting for the launch, crafting the landing page, emails, and banners. For web, I developed the content hierarchy, collaborated with stakeholders on SEO strategy, and worked hand-in-hand with product marketing managers to nail messaging.
Emails
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Banner
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Card surcharging was considered a table-stakes feature for the Australian market. In preparation of the go-to-market launch, we knew we had to educate business owners and show them key benefits our beta sellers loved.
I led copywriting for the launch, crafting the landing page, emails, and banners. For web, I developed the content hierarchy, collaborated with stakeholders on SEO strategy, and worked hand-in-hand with product marketing managers to nail messaging.
Landing page
Emails
Banner
