Saying 2020 was a hard year is an understatement. We were experiencing a worldwide pandemic and racial tensions were high after the murder of George Floyd. People were tired, to say the least. With this palatable unrest thick in the air, Charles Barkley and Spike Lee wanted to do something about it. So in 2021 they attended a virtual panel with Capital One employees to shed some light and ease some tension.
My team helped develop a strong concept that was sensitive to the cultural climate, took into account the experience of the viewers and talent involved, and grounded the deliverables. I brainstormed ideas, contributed to the storytelling of multiple videos, and presented work in formal reviews. I aided in defining questions to asks the audience during the event and created this retro deck as an artifact of the event.
